Who Killed the Twinkie?

Who Killed the Twinkie? by James Surowieski

The company has been steadily losing money, and market share, for years. And its core problem has not been excessively high compensation costs or pension contributions. Its core problem has been that the market for its products changed, but it did not. Twinkies and Ding Dongs obviously aren’t anyone’s idea of the perfect twenty-first-century snack food.

I also liked this bit from Laura Clawson discussing Hostess’s scapegoating of American labor:

It boils down to this: You don’t get to complain about income inequality and the obscene wealth of the top 1 percent and say that it’s unreasonable for industrial bakers and truck drivers to send their kids to college and retire before their bodies are completely broken.


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