Putting On their US Olympic Uniforms and Wearing Them Too

US Olympics uniforms and the responsibility of ownership

Olivier Blanchard from The Brand Builder Blog:

And right there and then, I realized something that, in my initial disgusted outrage, I had missed completely that the U.S. Olympic Team is privately funded. Ah. Well, that changes everything.

Here’s an idea: if you want American-made uniforms (which is totally understandable, we all want that) then write your congressman and demand that the Olympic program receive adequate funding from the federal government. Then, as owners of the US Olympic program, we the people can legitimately have a say as to where the uniforms are made (hopefully right here in the US).

Naturally, Policitians from both sides voiced their outrage over the news that US outfits would be manufactured in China. Yet no one, acknowledge the fact that American Taxpayers aren’t footing the bill anymore. In today’s tax-adverse-let’s-privatize-everything era, we have to learn to accept the consequences of that choice.

If you want to have your say, then fund the program. Own it. Nurture it. Grow it.

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